Action Network

Action Network provides communication tools to organizations such as United We Dream and the Women’s March Foundation that are fighting for social justice and equity. Action Network’s challenge was lacking branding that encapsulated the perseverance and strength to drive change. How could an organization reflect the progress that comes with the relentless efforts of social justice organizations? 

Leaning into the brand’s name and the idea of pushing forward change, we landed on a vibrant and optimistic brand identity. Informed by key stakeholder interviews and market research, Action Network needed to be bold. Using nontraditional colors for the space and iconography to illustrate the work that goes into truly impacting change.