Butterfly Superhighway

Monarch Butterflies have a wonderful migration across the United States but their staple food, milkweed, is becoming harder to find along the way. In an attempt to help save the butterflies, we launched the Butterfly Superhighway project. Our goal of the project was to drive awareness of the issue and encourage people to plant more milkweed. The initiative included a strategy and visual system what was applied to seed packets, information cards, and a digital experience. 

We’re a design studio but we’re also living participants in this interactive experience called Earth. We are always on the lookout for ways to play our part responsibly and creatively. Sometimes that means bringing our strategy and design skills to interesting creative problems. Other times it just means feeding the butterflies.

Let’s feed the butterflies. Visit butterflysuperhighway.com to learn more.