Detroit Institute of Bagels

A pioneer in the renaissance of Detroit’s culinary scene, the Detroit Institute of Bagels was looking for a new look & feel. Their owner, Ben Newman, collaborated with us on a new brand identity inspired by the classic Deco and Futurist designs that drove much of Detroit’s most notable architecture.

The patterns within the branding system depict specific elements — from the shamrock of their Corktown neighborhood’s Irish roots to the poppy seeds & sesame seeds and the water they boil their bagels in — that make up the Detroit Institute of Bagels story.