Eugenie

We partnered to develop a brand look and feel centered around the founder’s vision: a new destination where every generation can shop timeless staples from stylish and sustainable brands. Bravely opening at the end of 2020, Eugenie caters to fashion forward customers of all ages.

Named after the founder’s great-aunt, the brand icon inspiration came from a feather Eugenie’s husband sported in an old photo. We created an identity system that spanned across stationery, social media, and packaging. We then created a comprehensive brand guidelines that was passed along to (Estudio) Buena Suerte for the website design and development.

The store launched ahead of a very busy holiday shopping season, with packages from the brand shipping out nationwide and across town. Eugenie also adopted showroom appointments, so customers could experience their space in a more intimate way and come to understand the overall ethos and values of the brand.